In the News
Find here a sample of the articles, news updates, podcasts, and blogs where Bridgemaker Referral Programs, our President, Andrew Z. Brown, and other members of our team, have been highlighted.
Exceptional Sales Leader (Among the Best-Respected Sales Podcasts)
Episode: Strategic Referral Programs
Length: 54 minutes
For over 10 years, Darren Mitchell has been interviewing senior sales leaders from across the globe. His 25+ years of experience and insightful questions are captured in nearly 900 entertaining and fast-paced podcast conversations. For episode #880, he and Andrew Z. Brown, President of Bridgemaker Referral Programs discuss how B2B sales professionals from across industries can effectively tap into the only growth strategy that consistently outperforms every other sales and marketing strategy -- i.e., Managed Referral Programs -- which involves harnessing referrals systematically.
Bridgemaker Referral Programs Partners with Fractional Executives
For the better part of a decade, Fractional Executives has served high-growth companies seeking to leverage practical cross-industry insights to rapidly improve top-line and bottom-line results.
That's why Bridgemaker Referral Programs is proud to be one of an exclusive list of carefully curated partners --- as part of Fractional Executive's aggressive expansion into Canada.
Read more about Fraction Executives Canada.
Read Bridgemaker Referral Programs' first article on the Fractional Executives' blog, entitled, "Harnessing Trust that Turns Into Revenues: Implementing a High Impact Referral Strategy".
Business Leadership Podcast (Subscribers – 15,000+)
Episode: The Secret Growth Hack - Referrals
Length: 53 minutes
This is a lively discussion with Gurmeet Judge, the President & CEO of Encompass Business Technologies, who, for 25+ years has helped companies across industries get the most from their enterprise technologies. Mr. Judge and Andrew Z. Brown, President of Bridgemaker Referral Programs delve into what is arguably the most cost-effective growth strategy available -- B2B Managed Referral Programs -- which involves harnessing referrals systematically.
The Business Development Podcast (Podcast of the BD Community)
Length: 67 minutes
Kelly Kennedy, host of the Business Development Podcast, is recognized across the globe as a leader in creating (and curating) a vibrant community of ambitious Business Development (BD) professionals. In this fast-paced episode of the podcast, he "digs deep" into the topic of how to help BD and Sales professionals --- i.e., anyone "on the hook" for generating revenue --- effectively achieve the 90%+ conversion rate and low acquisition cost unique to systematically harnessing B2B referrals. He and Andrew Z. Brown, President of Bridgemaker Referral Programs discuss myths about who, when, and why people actually refer profitable B2B business. Andrew also highlights a handful of tasks that BD professionals can do to immediately get more (and better) referred business.
B2B Brand180 Podcast (Subscribers –17,000+)
Length: 24 minutes
In this episode of B2B Brand180, Linda Fanaras interviews Andrew Brown from Bridgemaker Referral Programs. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources.
Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources. He shares insights from his Amazon #1 Best Seller, “Get Referred: How to Increase Sales Velocity, Volume, and Value” which provides a systematic approach to building effective B2B referral programs.
Key takeaways include who actually refers, why referrals happen, and how to overcome resistance to implementing referral programs.
The Global Business Development Association (GBDA) Podcast (Members – 5,000+)
Episode: Top 3 Referral Management Tactics
Length: 32 minutes
In the inaugural episode of this global association’s podcast, Bridgemaker Referral Programs’ President, Andrew Z. Brown speaks with GBDA’s National Director, Tony Gray about how to create a strong foundation for, B2B Managed Referral Programs.
Raise & Exit Podcast (Canada's Leading Podcast on Evaluation)
Length: 28 minutes
Edgar Baum (from Avasta) is known throughout North America as a leader in company evaluation.
He sits down with Andrew Z. Brown, President, Bridgemaker Referral Programs, to explore how having a systematic process for harnessing referral sources/referred business increases a company's value --- thereby making it more attractive to buyers (i.e., investors) and more profitable for sellers (i.e., owners/leaders).
In this episode, Andrew explains how referral sources/referred business are driven by a dynamic mix of trust, readiness, and motivation and why those drivers change over time.
This episode is designed for founders, operators, and revenue leaders who want to build sustainable, high-conversion growth without relying solely on paid acquisition or overly scaled partner programs.
Topics in this episode include:
-
Why money is rarely the primary driver of referrals
-
The real difference between channel programs and managed referral programs
-
How referral mismanagement quietly damages reputation and customer trust
-
Why fewer, well-supported referral partners outperform scaled partner networks
-
The role of human connection in a go-to-market world increasingly shaped by AI
.jpg)
Digital Signage Done Right Podcast*
Episode: Increase B2B Sales with Referrals
Length: 39 Minutes
In this episode, Andrew Z. Brown, President of Bridgemaker Referral Programs walks through some of the practical and actionable advice from his newest book, the Amazon #1 Best Seller, “Get Referred: How to Increase Sales Velocity, Volume and Value”. Topics covered in the discussion include:
-
The sales benefits and business case for B2B Managed Referral Programs
-
A comparison between value-added reseller programs and B2B Managed Referral Programs
-
Why employees and existing customers fall short of being the best sources of profitable/predictable referred business
-
An overview of a disciplined approach to establishing a B2B Managed Referral Program that delivers on sales targets
*Winner of the Communicator Award of Excellence for Podcasts Series-Corporate Communications; and placed within the Top 10 in Blogin’s Best Podcasts List on Corporate Communications.
B2B News Network – The World’s #1 Ranked B2B News Site
In this, the second article of a multi-part series, Andrew Z. Brown lays out the key differences between B2C referral programs and B2B referral programs – by laying out the core purposes and primary motivations upon which these programs are built.
The Legal Innovation Forum Podcast
Length: 36 minutes
The Legal Innovation Forum’s Founder and CEO, Andrew Bowyer sits down with Andrew Z. Brown, President, Bridgemaker Referral Programs to discuss how professional services organizations across sectors can systematically tap into the power of referral sources and referred business. The conversation covers:
-
How, when, and why referrals actually happen in B2B
-
The business case for managing referral sources systematically
-
The most common errors/assumptions people make when looking to harness referrals
-
Steps you can take today to build an effective B2B Managed Referral Program
Ground Zero Growth Podcast
Episode: Get Referred
Length: 80 minutes
In this wide-ranging discussion, Andrew Z. Brown, President, Bridgemaker Referral Programs shares his personal/professional history and why he is committed to help companies use cost-effective methods, specifically, B2B Managed Referral Programs to spark fast and meaningful revenue growth.
