In the News
Find here a sample of the articles, podcasts, and blogs where Bridgemaker Referral Programs, our President, Andrew Z. Brown, and other members of our team, have been highlighted.
Business Leadership Podcast (Subscribers – 15,000+)
Episode: The Secret Growth Hack - Referrals
Length: 53 minutes
This is a lively discussion with Gurmeet Judge, the President & CEO of Encompass Business Technologies, who, for 25+ years has helped companies across industries get the most from their enterprise technologies. Mr. Judge and Andrew Z. Brown, President of Bridgemaker Referral Programs delve into what is arguably the most cost-effective growth strategy available -- B2B Managed Referral Programs -- which involves harnessing referrals systematically.
B2B Brand180 Podcast (Subscribers –17,000+)
Length: 24 minutes
In this episode of B2B Brand180, Linda Fanaras interviews Andrew Brown from Bridgemaker Referral Programs. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources.
Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources. He shares insights from his Amazon #1 Best Seller, “Get Referred: How to Increase Sales Velocity, Volume, and Value” which provides a systematic approach to building effective B2B referral programs.
Key takeaways include who actually refers, why referrals happen, and how to overcome resistance to implementing referral programs.
The Global Business Development Association (GBDA) Podcast (Members – 5,000+)
Episode: Top 3 Referral Management Tactics
Length: 32 minutes
In the inaugural episode of this global association’s podcast, Bridgemaker Referral Programs’ President, Andrew Z. Brown speaks with GBDA’s National Director, Tony Gray about how to create a strong foundation for, B2B Managed Referral Programs.
Digital Signage Done Right Podcast*
Episode: Increase B2B Sales with Referrals
Length: 39 Minutes
In this episode, Andrew Z. Brown, President of Bridgemaker Referral Programs walks through some of the practical and actionable advice from his newest book, the Amazon #1 Best Seller, “Get Referred: How to Increase Sales Velocity, Volume and Value”. Topics covered in the discussion include:
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The sales benefits and business case for B2B Managed Referral Programs
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A comparison between value-added reseller programs and B2B Managed Referral Programs
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Why employees and existing customers fall short of being the best sources of profitable/predictable referred business
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An overview of a disciplined approach to establishing a B2B Managed Referral Program that delivers on sales targets
*Winner of the Communicator Award of Excellence for Podcasts Series-Corporate Communications; and placed within the Top 10 in Blogin’s Best Podcasts List on Corporate Communications.
B2B News Network – The World’s #1 Ranked B2B News Site
In this, the second article of a multi-part series, Andrew Z. Brown lays out the key differences between B2C referral programs and B2B referral programs – by laying out the core purposes and primary motivations upon which these programs are built.
The Legal Innovation Forum Podcast
Length: 36 minutes
The Legal Innovation Forum’s Founder and CEO, Andrew Bowyer sits down with Andrew Z. Brown, President, Bridgemaker Referral Programs to discuss how professional services organizations across sectors can systematically tap into the power of referral sources and referred business. The conversation covers:
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How, when, and why referrals actually happen in B2B
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The business case for managing referral sources systematically
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The most common errors/assumptions people make when looking to harness referrals
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Steps you can take today to build an effective B2B Managed Referral Program
Ground Zero Growth Podcast
Episode: Get Referred
Length: 80 minutes
In this wide-ranging discussion, Andrew Z. Brown, President, Bridgemaker Referral Programs shares his personal/professional history and why he is committed to help companies use cost-effective methods, specifically, B2B Managed Referral Programs to spark fast and meaningful revenue growth.
