Q: Why Do B2B Referrals Produce the Fastest Sales?

Our research of 600+ companies (incl. SaaS, professional services, and financial services) revealed who, what, when, why, and how people actually refer high volumes of profitable business.

So, here’s the Real Deal about why your prospects move through your sales funnel slowly B2B referral sources:

1.  The more competitors there are, the more CONFUSION your prospects feel. Even the best educated prospects find it difficult to compare you against your competitors. They ask themselves: Why is youroffering best suited for them?

2.  When you have different pricing options, payment options, product configurations and features, this complexity causes prospects to become SKEPTICAL. They come to think: What exactly is it they are getting?

3.  When your offering is unfamiliar to your prospects, they FEAR the UNKNOWN. They ask themselves: Will people in their organization be willing to accept your offering?