Q: Who Are the Best Referral Sources?

Why are people other than existing customers or clients more likely to refer you, your offering, and your company?

Our research of 600+ companies (incl. SaaS, professional services, and financial services) revealed who, what, when, and how people actually refer high volumes of profitable business.

So, here’s the Real Deal about who will be your best sources of referred business:

1.  Because you, your offering and company are strong at what you do, your existing customers/clients feel a sense of ownership over you. As a result, they are reluctant to share you with others believing you will devote less time/focus on them.

2.  Over time, existing clients/customers get to know your organization’s “warts”. So, they become skeptical about the degree to which you will address the needs of companies/people they could refer.

3.  Existing clients/customers refer less frequently and less desirable business than prospective clients, former employees, former clients, and professional colleagues.