Q: What’s it Like Being Asked to Refer?

Our research of 600+ companies (incl. SaaS, professional services, and financial services) revealed who, what, when, why, and how people actually refer high volumes of profitable business.

So, here’s the Real Deal about what it’s like to be asked to refer:

1.  Take time to understand the kind of support each referral sources needs so they can be successful at bringing you the business you truly want.

2.  You need to do more than provide your chosen referral sources with an understanding of your offering(s). Referral sources are better equipped to refer you when they understand your company’s culture. They want to feel confident that there is a “fit” between your organization’s culture and the culture of the company they are referring to you.

3.  Give your chosen referral sources confidence by demonstrating to them that you have the processes, capacity, and willingness to treat anyone they refer to you as special. When they feel confident, well-prepared referral sources will bring you profitable business leads that will have a conversion rate of 70-90%+.