Q: Is Getting Profitable and Reliable B2B Referrals Just About “Asking”?

Whether you’re in B2B Sales or Marketing, you need quality leads – and since you’re under pressure to meet revenue targets, that means having leads as close to the Bottom of the Funnel (BOFU) as possible.

Our research of 600+ companies (incl. SaaS, professional services, and financial services) revealed who, what, when, why, and how people actually refer high volumes of profitable business.

So, here’s the Real Deal about why bottom of the funnel (BOFU) referred business is far more desirable than top of the funnel (TOFU) “introductions”:

1.  The right referral sources position you so that even your strongest competitors are taken out of consideration – leaving you to close the deal, quickly.

2.  Managed referral sources bring business to you that will have a conversion rate of 70-90%.

3.  Managed referral sources increase the time-to-convert by at least 45%.