Q: How Do You “Move the Key Needles” on Sales?

Our research of 600+ companies (incl. SaaS, professional services, and financial services) revealed who, what, when, why, and how people actually refer high volumes of profitable business.

So, here’s the Real Deal about why bottom of the funnel (BOFU) referred business is far more desirable than top of the funnel (TOFU) “introductions”:

1.  The right referral sources position you so that even your strongest competitors are taken out of consideration – leaving you to close the deal, quickly.

2.  Managed referral sources bring business to you that will have a conversion rate of 70-90%.

3.  Managed referral sources reduce the time-to-convert by at least 45%.