Q: How Do Referral Sources Feel About Referring You?

Our research of 600+ companies (incl. SaaS, professional services, and financial services) revealed who, what, when, why, and how people actually refer high volumes of profitable business.

So, here’s the Real Deal about what referral sources feel about referring you, your organization and/or your offering:

1.  The right referral sources must feel completely confident you will meet, or exceed, the expectations of those people/organizations they refer to you. If they lack that confidence, you’re going to make them feel awkward. As a result, you can risk losing them as referral sources…and as clients/customers.

2.  To give your chosen referral sources confidence, you must demonstrate to them that you have the processes, capacity, and willingness to treat anyone they refer to you as special. When they feel confident, well-prepared referral sources will bring profitable business leads that will have a conversion rate of 70-90%+.